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Designjunction London 2017 21-24 settembre 2017

lapalma, a manufacturing company specialized in furniture for the contemporary home and the contract market, takes part to Designjunction 2017 edition.

Once a year – at London Design Festival – this event creates connections between the most important furniture brands. It is thus the right moment to present the international public of interior designers, architects, distributors and design-enthusiasts the essence of a collection that stands out for its pure, rigorous lines and that of a design vision getting more and more “crossover”.

The borders between the different fields of planning have started to overlap: the environments for the collectivity – being they lounge zones, offices, restaurants or hotellerie – put the attention to comfort-oriented solutions, warm atmospheres – either more intimate or open to sociality – where one feels at ease anytime, like at home; on the other hand, the home welcomes special areas for the home-office. For this reason, cross proposals are now necessary. lapalma industrializes them as it offers flexible, modular systems that integrate with the existing architecture.

lapalma booth –designed by the art director Francesco Rota- on the ground floor of the Cubitt House shows in brief the proposals of the brand. This is one of the 5 different locations that host Designjunction in the area of King’s Cross, the railway station in the middle of the quarter that represents the core of creativity.

In the middle of the exhibiting space there is a system that sticks out for its versatility: ADD system by Francesco Rota, a 360° modular proposal that puts together the seating (ADD), the table (ADD-T) and the storage (ADD-S), allowing completely free composing and personalizing.

This project started with the ADD seating system, awarded with several recognitions: it consists of a modular structure – a frame made by extruded aluminum profiles linked by aluminum joints and die-cast aluminum legs – where you can put panels, seat-pads, backrests and other equipment, thus offering a variety of possible combinations (linear, s-shaped, circles), so as to meet architects’most challenging requests both in the contract and in the residential market.

The seating system has been continuously improved by means of new solutions and equipment, until it expanded comprising first a table system (ADD T) and then a storage system (ADD S). ADD S is characterized by the same versatility as the seating system, allowing a number of arrangements, since you can combine several 90cm-wide metal modules in 3 different height, all 45 cm deep: it is perfect to store and organize any personal belongings, books or files. The ADD system is the right answer to the latest needs of the market: if the contract was looking for versatile, refined, essential proposals, the ADD system puts together lapalma’s great technical and manufactural abilities, from the first steps of the project to the last phases of an accurate industrial production.

At Designjunction an arrangement of cabinets in 3 different height – with or without front door – comes together with a square table with top of blanched oak and a 4-seater sofa with corner; a few crossover products as well as further bestsellers by lapalma enrich the setting. 

Among them: the side-tables Jey by Francesco Rota and Yo by Romano Marcato, the chairs UNO and Cut by Francesco Rota, and finally the ottomans Kipu by Anderssen & Voll, which could not miss.

The different areas are divided by partitions: SCREEN by Francesco Rota is an eclectic, versatile element whose task is separating different environments, to grant a certain degree of privacy.

An area is dedicated to high-seating too: Miunn stools designed by Karri Monni are located around the BRIO high-table by Romano Marcato; the Ryo stool by Enzo Berti offers Cubitt House visitors the opportunity to have a break and relax, as a support aid with several uses.  

 

Coming in its 7th edition now, designjunction occurs every year during the London Design Festival. Hosted in the fabulous King’s Cross area, the event has 5 different locations: Cubitt House, Cubitt Park, The Canopy, Granary Square e The Crossing. It is generally acknowledged to be a gathering point in the field of design and planning as well as a meeting place for the most important brands in the sector.

It is an event which one should not miss at all during the London Design Festival; it welcomes the international public to London with exhibitions, installations, retail experience, events and workshops.